SB
Menu

Stylist & Visual Merchandiser

SanskritiBasnet

Garments in. Stories out.

Flying Machine / U.S. Polo Assn. / Arrow

Silhouetted model in boots striding against a saturated red backdrop
Styling advisoryExplicit confidence

The work

Reels

Styled to perform

100+
U.S. Polo Assn. stores styled pan-India
3
womenswear brands under one visual direction
2+
years leading campaign and catalogue shoots

Flying Machine

6.4X
engagement growth
3X
campaign reach
3.49 → 6.89
campaign ROI

U.S. Polo Assn.

2X
engagement growth
1.8X
new customer acquisition
1.8X
organic contribution
50%
YoY impressions

From shoot set to shop floor.

Pan-India VM execution across 100+ U.S. Polo Assn. stores.

  • Model in a graphic raglan tee leaning on shelves of snacks

    Set and shelf styling, K-Street

  • Model seated in a shopping trolley in a snack-aisle set

    Set and shelf styling, K-Street

  • Group of models in graphic tees among supermarket shelves

    Set and shelf styling, K-Street

I build looks the way a director frames a scene.

Two years leading styling and creative direction for Arvind Womenswear’s marketing and catalogue shoots. Set, pose, garment pairing, final frame. A cinematography degree taught me to see the shot before it exists. Retail taught me what actually sells.

Stylist & Visual Merchandiser Bengaluru, India

Education

  • Masters in Fashion Management

    NIFT, Kolkata

  • B.Sc. in Mass Communication & Cinematography

    St. Xavier’s College, Kolkata

Languages: English, Hindi, Bengali, Nepali

Experience

  1. 2025 – Present

    Asst. Manager, Stylist & VM

    Arvind Fashions Limited, Womenswear · U.S. Polo Assn., Flying Machine, Arrow

    • Lead womenswear styling and visual direction across three brands.
    • Lead campaign, catalogue and e-commerce shoots, from styling to execution.
    • Drive U.S. Polo Assn. womenswear VM across 100+ stores pan-India.
    • Review styling decks and guide junior stylists.
  2. 2024 – 2025

    Management Trainee, Stylist & VM

    Arvind Fashions Limited, Womenswear · U.S. Polo Assn., Flying Machine

    • Executed campaign, catalogue and e-commerce styling for U.S. Polo Assn.
    • Led pan-India VM execution and brand presentation.
    • Styled Flying Machine campaigns and influencer collaborations.

What I do

  • Styling
  • Creative direction
  • Visual merchandising
  • Season launch execution
  • Planograms
  • Campaign management
  • Influencer & content styling
  • Trend research

Got a season to launch?

Campaigns, catalogues, store launches. Tell me what you’re making.